Professional Experience

Selected roles with measurable outcomes and leadership of cross-functional initiatives.
Availability: Immediate
Senior Business Analyst — Fintech Solutions LtdJul 2020 — Present

London, UK

Lead analyst for merchant product lines; partnered with Product, Data Science and Engineering to launch analytics-driven features and optimise merchant onboarding.

  • Designed and delivered a merchant risk-scoring model dashboard (Power BI) leading to a 28% reduction in fraud losses within 9 months.
  • Owned the end-to-end requirements for a pricing optimisation project that increased ARPU by 12% year-over-year (FY2022 vs FY2021).
  • Implemented reporting standards and a data dictionary, reducing ad-hoc report requests by 35% and speeding decision cycles.
  • Mentored 4 junior analysts and led cross-functional workshops using story-mapping and user journeys.
Business Analyst — RetailEdge (ecommerce)May 2016 — Jun 2020

Manchester, UK

Delivered analytics and process improvements for a multi-channel retailer with annual revenue of ~£120M.

  • Led a site-conversion A/B testing program; iterative improvements increased checkout completion rate from 68% to 76% over 14 months, contributing ~£2.1M incremental revenue per year.
  • Built a self-serve reporting portal in Tableau for Merchandising and Ops; decreased time-to-insight for category managers from days to minutes.
  • Managed backlog and user stories for a CRM integration; improved campaign click-through by 18% and customer retention by 6% in the following quarter.
Junior Business Analyst — GlobalBank plcAug 2013 — Apr 2016

London, UK

Supported regulatory reporting and operational efficiency programmes within the Retail Banking division.

  • Owned data reconciliation tasks and automated monthly variance reports using SQL and Excel macros, cutting manual effort by 45%.
  • Supported the migration to a new core reporting platform; prepared BRDs, test cases and executed UAT with stakeholders across 6 departments.
  • Prepared management packs and executive dashboards for Board-level reporting.

Selected Projects

Project work highlighting analytics, automation and stakeholder leadership.

Revenue Leakage Detection & Recovery — Fintech Solutions Ltd (2022)

Built an automated pipeline that identified pricing and billing anomalies across merchant accounts.

  • Developed SQL-based rules and a Power BI dashboard; recovered £540k in under-billed revenue in the first 6 months.
  • Coordinated remediation with Finance and Engineering; established recurring reconciliation processes.

Customer Segmentation & Personalisation — RetailEdge (2018–2019)

Led discovery and requirements for a customer segmentation model used in marketing personalisation.

  • Defined feature set and KPI framework; supported Data Science with labelled datasets and A/B tests that improved campaign ROI by 42%.
  • Designed user-facing dashboards and trained 20+ stakeholders on usage and interpretation.

Achievements & Impact

  • Consistent track record of delivering measurable improvements: average uplift in key metrics >10% across major projects.
  • Reduced recurring reporting effort by up to 45% through automation and self-serve tools.
  • Presented findings to executive leadership and board-level audiences; influenced strategic decisions on product direction and pricing.

Tools & Templates

Power BI dashboards (3+ production), Tableau workbooks, SQL repository (Postgres), BRD / FRD templates, Acceptance Criteria checklist, Process swimlane templates, KPI dashboards for exec reporting.